Using a library of over 2,000 fragrances, the company incorporates artificial intelligence to create scents
By Jon Stojan
The DUA Brand is making its mark in the highly competitive perfume industry by introducing innovative concepts such as tribrid and quadrid scent models. Perfume enthusiasts can immerse themselves in a diverse range of carefully categorized scents called “Originals,” “Inspirations” and “Hybrids.”
Founded in 2016 by Mahsam Raza, the DUA Brand was born with a single mission: to democratize the world of luxurious fragrances. Aiming to make opulent scents accessible to a broader audience, “The DUA Brand pushes boundaries in creating the best fragrances for men and the best fragrances for women,” according to Raza. “Our expansive catalog of colognes and perfumes shows that we are a leader in creating some of the best perfumery products around.”
With 16 different classifications of scents — including Aquatic, Amber, Aromatic, Floral, Fruity, Green, Leather, Woody and more — in 34 ml bottles, The DUA Brand aims to have something for everyone. A library of over 2,000 fragrances incorporates artificial intelligence technologies to help create scents that have never been experienced before by consumers or even the people who create them. Sweet Symphony is the first 34 ml DUA AI Original Creation, followed by AI Vanille which is the first 100 ml DUA AI Original Special Edition.
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“The DUA Brand stands out in a sea of competitive brands through innovations that didn’t previously exist,” said Raza. “This forward momentum reflects the brand’s commitment to catering not only to a broad audience, but to also staying ahead of the industry curve.”
The customers are what has made the DUA Brand what it is today. The company’s connection to its clientele has resulted in the creation of stunning new fragrances, like Pops and Alexandra Short, which were both born out of customer suggestions. This shows that the DUA Brand is more than willing to work with customers on their dream fragrances, no matter what they happen to be. One of the brand’s biggest successes was a fragrance that disappeared from their shelves in just 90 seconds, showcasing the brand’s popularity and the anticipation surrounding its unique fragrances. The DUA Brand has even received an award for reaching the milestone of 100,000 customers.
In the future, the DUA Brand aims to become a global presence by establishing online stores worldwide and to gain international recognition as a brand known for crafting exceptional fragrances as well as having a presence in international fashion and beauty retail chains.
The DUA Brand isn’t just stopping there. With plans to enter the cosmetics industry, the DUA Group aims to step up its production and position itself as a comprehensive entity in the world of personal care and beauty. “The DUA Brand is committed to remaining affordable to those who wish to purchase our products,” said Raza. “We ensure that the allure of luxury is not just accessible to a broad audience but also within reach of it.”
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